Accepting New Clients
David Bassin
David Bassin
Founder & Principal Consultant

AI solutions for your
small business.

I help small business owners figure out where AI can save them time and money, build the solution with them, and train them to run it on their own.

"The deliverable is not just a tool. It is the understanding."

The Problem

Small businesses are caught in an AI adoption gap.

58%

of small businesses now use generative AI — but 51% are just experimenting without a clear path to real implementation.

62%

of non-adopters cite lack of understanding as their primary barrier to using AI in their business.

82%

of the smallest businesses (under 5 employees) believe AI simply doesn't apply to them.

The problem isn't a shortage of AI tools. It's a shortage of people who can explain those tools, implement them for a specific business context, and train the owner to maintain the result. Only 13% of AI projects make it from proof-of-concept to production. That gap is an education and implementation problem — and that's exactly what I solve.

How It Works

Three phases, from confusion to capability.

1
Diagnosis

A free 15-20 minute call to understand your business problem, assess whether AI is the right tool, and determine fit. This isn't a sales call — it's a teacher sitting down and asking, "Show me what's eating your time."

2
Build

We build the AI-powered solution together. You provide the domain expertise, I handle design and implementation. The iterative loop — you describe, I build, you test, I adjust — ensures the output actually fits your business.

3
Handoff

Training and documentation so you can maintain, adjust, and extend the tool independently. The goal is capability transfer, not recurring dependency. Every engagement ends with you understanding what was built and how to keep it running.

Services

Accessible pricing for small businesses.

Start Here
Qualifying Call
Free
15-20 minutes

  • Assess fit
  • Understand your pain
  • Determine if AI can help
Most Popular
Gateway
AI Quick Assessment
$300–$500
3-5 hour deep-dive

  • Workflow audit
  • Top 3-5 AI opportunities
  • Prioritized action plan
  • ROI estimates for each
Full Build
Implementation
$1K–$5K
Project-based

  • Custom AI solution
  • Built collaboratively
  • Full training & docs
  • You own everything
Ongoing
Retainer
$500–$1,500
per month

  • Ongoing optimization
  • New use cases
  • Training refreshers
  • Priority support
Case Studies

Real Work, Real Results

Two different industries, two different end users, same throughline.

PergolaFlow CRM Dashboard showing customer stats, active jobs, and voice recording interface
PergolaFlow
Voice-to-CRM for Construction

A pergola construction business owner was tracking leads on paper and in his head. I built a voice-to-CRM system where he speaks into his phone, AI transcribes and extracts structured data, matches it against existing customers, and saves it to a database.

Next.js Whisper Gemini PocketBase

"He talks into his phone and the AI handles the rest."

FinAid Decision Support Dashboard showing student metrics, aid calculations, and cost-of-living adjustments
All names shown are simulated demo data — no real student records.
FinAid Dashboard
Higher Ed Decision Support

A financial aid counselor needed a tool to account for regional cost-of-living differences and K-12 tuition burden — blind spots in the federal FAFSA formula. I built a full-stack decision-support dashboard that adjusts the Student Aid Index using real economic data.

Next.js TypeScript Tailwind Cloudflare

"Understand the problem, build the solution, transfer the capability."

Testimonials

What Clients Say

"I was spending hours every week just organizing new client information — pulling details out of emails, phone notes, and intake forms into our case management system. David built us an AI workflow that handles the extraction automatically. What used to take my paralegal half a day now takes minutes. But the best part is he actually showed us how it works so we're not dependent on him."

EL
Eli Lekht
Attorney, Solo Practice

"I was keeping track of everything in my head — customer calls, job estimates, follow-ups. David built me a system where I just talk into my phone after a call and it does the rest. Names, addresses, job details — it all goes straight into the database. I'm not a tech guy at all, but he walked me through everything so I actually understand how it works."

IL
Ilya Lurye
Owner, Pergola Construction
About

A teacher who builds, not an engineer who presents.

David Bassin
David Bassin
Founder & Principal Consultant
M.S. Education, Pace University
B.A. History, Baruch College
The Background

Eight years teaching World History and AP Economics. Three years in IT at a media publishing company. A Master's in Education from Pace University.

The teaching background isn't incidental to the consulting practice — it is the practice. The core professional skill is making complex, intimidating ideas accessible to people who don't yet understand them. Same skill whether the audience is a classroom of students or a small business owner trying to understand what AI can do.

The Differentiator

Most AI consultants come from engineering or data science backgrounds and struggle to communicate with non-technical business owners. I come from the opposite direction: I start with understanding your problem, then apply the technology.

Teaching over selling — every interaction creates understanding
Build with you, not just for you
No black boxes, no jargon, no mystification
If AI isn't the right answer, I'll tell you

Ready to see what AI can do for your business?

Start with a free 15-20 minute call. No sales pitch — just an honest conversation about whether AI makes sense for your situation.